DOORDASH

ACTIVATION | Digital | Social

BentoGo Back To School Activation

To save parents the stress of packing lunches for the first weeks back to school, we collaborated with Jessica Biel to offer pre-packed, limited-edition bento boxes. A week’s worth of limited-edition bento lunches for as little as $15 total. Each kit featured a different menu for each day and Jessica Biel’s vegan protein shakes for kids.

OUR CHALLENGE: Back-to-school — a joyous time for parents, but a stressful one, too. The biggest gripe? Packing the kids’ lunches. We wanted to prove DoorDash’s utility during this busy season with a no-brainer buy for all the parents out there.

THE PRODUCT: A week’s worth of limited-edition bento lunches for as little as $15 total — featuring a different menu for each day and Jessica Biel’s vegan protein shakes for kids.

PERFORMANCE:
• The Approach: Sold out in less than 12 hours
• 5% conversion rate from storefront visitors to purchase (187x the benchmark)
• 500M+ earned impressions

CREDITS:
Activation: TheMRKT
Director: Gavin Ballour / Chromista
Editorial: The Den
Color: The Den
Finishing: The Den
Music: The Teenage Diplomate