DASHMART

ACTIVATION

THE PICKY CLAW

The Picky Claw showed New Yorkers that DashMart always over delivers — on fresh, quality produce, and a great customer experience.

THE STORY: DashMart is a new type of neighborhood grocery store brought to you by DoorDash. Since New York City shoppers are selective, we needed a way to make DashMart standout in the crowded grocery store space. To show that DashMart’s customer experience takes the cake, we teamed up with VTProDesign to create “The Picky Claw,” a ridiculously delightful arcade-style claw game where everyone’s a winner.

THE INSTALLATION: The 10-day installation in SoHo was a magnet for NYC locals and influencers. Even with its hours-long line around the block, every day thousands of locals were delighted by theDashMart experience.

CREDITS:
Activation: VT Pro Design

AWARDS:
Muse Award