DoorDash x Marvel
The Dashers
ACTIVATION
The Dashers @New York Comic con
CHALLENGE: DoorDash partnered with Marvel Comics to create a comic book, which launched at the 2022 New York Comic Con. The comic book centers around a group of everyday dashers who transform into superheroes to save there city of Dashville.
THE SOLUTION: Bring the city of Dashville to life on a big stage, using two shipping containers, custom fabrication and bespoke technology. We created a gauntlet of three challenges for fans to perform, so that they could see if they had what it took to save the city from the evil villain Quanti.
SUPERHERO QUIZ: Guests were given a series of questions to see how they would handle situations through the eyes of a super dasher.
BODY SCAN: Guests stepped into an immersive experience where their body was scanned using light and lasers, with the result being a dynamic photo output to be shared on social.
DELIVERING IN DASHVILLE: TheMRKT created a custom game where guests were tasked to deliver a series of mini DoorDash packages on a tabletop map of Dashville, without being stopped by Quanti.
THE RESULTS: Over 3000 guests participated and the experience generated millions of impressions in press, influencer posts and on social shares. The activation also recruited over 100 new dashers who signed up on the spot. And finally, the activation made a number of “Best of NYCC” lists.
CREDITS:
Activation: TheMRKT
